To make a map is

To organize space into a story,

To launch a personal investigation of place, 

To honor the uniqueness of site and community,

To create a record in the service of memory

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Self-Guided design Journeys

Map illustrations, icons, and hand lettering

for NYCxDESIGN, 2021

To coincide with the spring NYCxDESIGN Festival, the organization wanted to create a digital-experience platform to inspire residents and visitors to embark on tours of New York City neighborhoods, remarkable for their density of creative energy.

The studio created icons of architectural sites and landmarks, photos collages of featured design studios, and a base map of the five boroughs with hand lettering. The assets were developed using the palette of the NYCxDESIGN brand identity and its prominent X mark.

Ladies & Gentlemen Studio, Red Hook, Brooklyn © Charlie Schuck/L&G

RUX Studios, Long Island City, Queens © RUX Studios

Collection of map icons

Summer in the Catskills

Map research and illustration

Independent project, 2020

A map to forest hikes, town treasures, never-ending meals, and sultry nights

Meatpacking District Plaza Guide

Site diagrams and guide layout

for Meatpacking District Association, 2020

Copyediting: Theresa Duhon

Illustrative diagrams for planning activations and programming in the public plazas managed by the Meatpacking District

Google Neighborhood Night Out X Meatpacking District

Map illustration and layout

for Meatpacking District Association, 2016

A booklet with 19 iterations of nightly itineraries for Googlers to explore the Meatpacking District and Chelsea neighborhoods.

Street Vernacular of Jamaica, Queens

Research, map illustration, layout, and copy

for No Longer Empty x Jamaica Center BID, 2016

Spot drawings: Marcellus Hall

Produced in conjunction with the art exhibition “Jameco Exchange” by No Longer Empty, this piece served as a neighborhood guide, navigational tool, and a snapshot of the vernacular of downtown Jamaica. The cover photo features historic street signage of the neighborhood. Inside, the custom map highlights 22 places, including shops, restaurants, architectural gems, and sites for arts and culture. Alongside each place description are hand-drawn illustrations that represent an aspect of the site’s unique graphic identity.

Croissant & Coffee Guide

Map research, illustration, and copy

independent project, 2018

In pursuit of breakfast à la Julia Child: coffee in one hand, croissant in the other, and an eye open to the stage of the city.