Lights Up on Lincoln Square
2022 holiday campaign concept and identity, logotype, and collateral design
for Lincoln Square Business Improvement District
Posters, outdoor signage, digital ads
The Lights Up concept links together the magic of starlit winter nights and the famous spaces of performance in the neighborhood.
To activate the public spaces around Lincoln Square throughout December, the campaign promoted an ambitious program of free events, performances, light installations, and interactive displays hosted by Lincoln Square Business Improvement District.