Grand Gourmet
The Flavor of Midtown
event branding and marketing collateral
for Grand Central Partnership
Digital assets, e-blast templates, printed program, onsite signage
Grand Gourmet – The Flavor of Midtown® is an annual event that showcases the neighborhood’s restaurants, bars, and shops. Attended by hundreds of people, the event has raised over $1 million to date for homeless services programs in Midtown East.
The architectural motif used throughout references the famed arches of Grand Central Terminal and the landmark facade and interior of the event venue, Cipriani 42nd Street. This structural element frames pairings of food & drink that convey the spirit of the event menu.
